3 Key Takeaways:
Personalization is Essential
Avoid generic openings, template letters, and repetitive content. Tailoring your application cover letter to the company, role, and hiring manager shows genuine interest and increases your chances of standing out.Professionalism and Precision Matter
Maintaining the right tone, eliminating typos, and keeping your letter concise (one page, 3–4 paragraphs) helps create a polished and professional impression.Focus on Relevance and Impact
Highlight achievements that align with the job description and end with a strong call to action, reinforcing your suitability while encouraging further engagement from the employer.
Your application cover letter is the first step toward making a positive impression on potential employers.
However, small errors can derail your chances of securing an interview.
In this guide, we’ll explore the top 10 mistakes to avoid when crafting your application cover letter, ensuring it stands out for all the right reasons.
Hire us!
Elevate your business with tailored HR solutions, including compliance, talent acquisition, culture building, and streamlined processes. Unlock success today!

1. Avoiding Generic Openings in Your Application Cover Letter
Starting your application cover letter with generic phrases like “To Whom It May Concern” immediately signals a lack of effort.
Tips to avoid this mistake:
- Address the hiring manager directly by name.
- Research the company and include a specific reference to its values or mission.
- Use an engaging opening, such as highlighting your enthusiasm for the role or a notable career achievement.
2. The Importance of Personalizing Your Application Cover Letter and How Employers View a Cover Letter in Malaysia
A one-size-fits-all approach won’t make the cut. Personalization demonstrates your genuine interest and dedication. A tailored cover letter in Malaysia is especially valued by employers, as it shows awareness of cultural and professional expectations.

How to personalize effectively:
- Mention the job title and specific responsibilities in your letter.
- Highlight how your skills align with the company’s goals.
- Include details that show you’ve researched the company.
3. How to Address the Hiring Manager Correctly in Your Application Cover Letter
Failing to address the hiring manager correctly can create a poor first impression.
Steps to get this right:
- Check the job listing for contact details.
- Visit the company website or LinkedIn to find the recruiter’s name.
- If the name isn’t available, use a role-specific salutation such as “Dear Hiring Manager.”
4. Steering Clear of Repetition: Don’t Duplicate Your Resume in Your Application Cover Letter (+ Cover Letter Malaysia Example)
Your application cover letter should complement your resume, not replicate it. Reviewing a cover letter Malaysia example can help applicants understand the right balance between resume details and personalized storytelling.

How to avoid repetition:
- Expand on key achievements mentioned in your resume.
- Share a brief story or example demonstrating your skills.
- Use the letter to explain why you’re passionate about the role and company.
5. Maintaining Professional Tone: Avoid Being Too Formal or Too Casual in Your Application Cover Letter
Finding the right tone is crucial for creating a professional impression.
How to strike the right balance:
- Avoid overly formal phrases like “With the utmost respect” or casual language like “Hey there.”
- Use polite, clear, and concise sentences.
- Show confidence without coming across as arrogant.
6. The Pitfalls of Using a Generic Template for Every Application Cover Letter
Employers can quickly spot a template letter.

How to customize effectively:
- Adjust your letter for each job application.
- Mention the company’s name and specific details about the role.
- Reflect on what makes the position exciting to you personally.
7. Why Proofreading Matters: Eliminating Typos and Grammar Mistakes in Your Application Cover Letter
Even a minor typo can hurt your credibility.
Tips for error-free writing:
- Use tools like Grammarly or Microsoft Word’s grammar checker.
- Read your letter aloud to spot awkward phrasing.
- Have a trusted friend or mentor review it before submission.
8. Keeping It Concise: The Ideal Length for an Application Cover Letter or Job Application Letter Malaysia
Hiring managers value brevity. Long-winded letters often lose their impact, whether you’re drafting an application cover letter or a job application letter Malaysia format.

How to keep it concise:
- Stick to one page, ideally 3–4 paragraphs.
- Focus on key points relevant to the job.
- Avoid unnecessary details or filler words.
9. Highlighting Relevant Experience: Avoiding Irrelevant Details in Your Application Cover Letter
Including irrelevant information can distract from your qualifications.
How to stay focused:
- Match your experiences with the job description.
- Highlight recent achievements that demonstrate your value.
- Leave out unrelated hobbies or outdated skills.
10. Including a Strong Call to Action in Your Application Cover Letter
Ending your letter with a strong call to action can encourage the next steps.

How to write a compelling conclusion:
- Express enthusiasm for the opportunity to interview.
- Politely request a follow-up meeting or discussion.
- Reinforce your suitability for the role confidently.
Why Crafting the Right Application Cover Letter Matters
Crafting a stellar application cover letter requires attention to detail and avoiding these common mistakes.
By personalizing your letter, maintaining a professional tone, and keeping it concise, you can create a lasting impression.
For more guidance, explore How to Follow Up After Sending an Application Job Email to ensure you maintain professionalism throughout the hiring process.
Whether you’re crafting an application or managing HR needs, Mustre – Commercial Officer Application is your trusted partner for human resource management services.
Need help? Reach us on WhatsApp to discuss your needs today with MUSTRE!
FAQ: Top 10 Cover Letter Mistakes to Avoid in Your Application Cover Letters
1. What is the most common mistake people make in an application cover letter?
One of the most common cover letter mistakes to avoid is using a generic opening such as “To Whom It May Concern.” This shows a lack of effort and personalization. Always try to address the hiring manager by name or use a role-specific salutation.
2. How long should an application cover letter be?
An ideal application cover letter should be one page, with 3–4 concise paragraphs. Focus on highlighting key achievements relevant to the job without overwhelming the reader with unnecessary details.
3. Should my application cover letter repeat what’s in my resume?
No. Your cover letter should complement your resume, not duplicate it. Instead, expand on achievements, share examples, or explain why you are passionate about the role and company.
4. Why is proofreading important for an application cover letter?
Even small typos or grammar errors can hurt your credibility. Proofreading ensures your application cover letter looks professional, polished, and free from mistakes that may cost you an interview opportunity.
5. How can I make my application cover letter stand out to employers?
Personalize it for each job by mentioning the company name, referencing the role, and aligning your skills with the organization’s goals. End with a strong call to action that shows enthusiasm for the opportunity.